Finding your edge questions

We're (Oscar and Marcus) quite obsessed with limits. Over the last few years, we’ve explored what happens when a business starts treating limits as design choices rather than obstacles.

We’ve seen how the right limit can sharpen strategy, protect purpose, and keep a company small enough to matter and big enough to work. (We’ve also learned that some people find the word “limit” threatening, which is why, in some cases, we call it an Edge instead.) Sometimes the right word or question can start the conversation. Sometimes it can spark an idea.

So today, we’ll share one reflection question and one small exercise from each chapter of The Edge Playbook to help you start the conversation in your company, your team, or simply in your own thinking.

Operate small

Reflection question

Where does coordination cost the most in your company?

Small exercise

Run a one-week project with a two-person team and compare speed and clarity to your usual cycle.

The Modular Business

Reflection question

Which tasks could teams own fully if given trust and data?

Small exercise

Let one team set its own priorities for a sprint, project, or period.

Location as an Edge

Reflection question

What could you do better because you’re close to your customers?

Small exercise

Map where key relationships live and how often you connect.

Set Your Limits

Reflection question

What would happen if you capped output for one quarter?

Small exercise

Replace a “growth goal” with a “learning goal.”

Build for Balance

Reflection question

Who benefits most from your success, and who should?

Small exercise

Map how profit currently flows and discuss alternatives.

Fair Pay, Fair Power

Reflection question

What message does your current pay ratio send to the team?

Small exercise

Review leadership perks and redistribute one to the wider team.

Radical Transparency

Reflection question

What would happen if everyone saw the same data as leadership?

Small exercise

Make the salary structure or promotion criteria open internally (and externally)

Scale Impact, Not Size

Reflection question

What prevents you from sharing what you know?

Small exercise

Publish one internal method or tool publicly — a checklist, process, or guide.

Open Systems

Reflection question

What parts of your value chain could be shared publicly?

Small exercise

Invite a peer or competitor to explore one shared standard you could both adopt.

Finance for the Future

Reflection question

How could capped or shared returns change your decisions?

Small exercise

Host an investor meeting discussing the Vyld case.

These questions and exercises are a small invitation to begin discussing meaningful limits that you can use as sources of strength (not points of weakness). If you try them out, let us know what works. We are building more like this.