The Edge Playbook at a special price.

Release date: Tuesday, 11th of November

At release, the regular price will be 19$.

Edge is for changemakers who enjoy case-based insights and are looking to be inspired by a range of concrete strategies for doing things differently.

The Edge playbook will also introduce our all-new economies of small theory. 

It's a 40-page eBook with the following chapters:

1. See the problem clearly
2. New perspectives
3. From theory to action
4. Operate Small: 37signals
5. Modularity: Buurtzorg
6. Location: Zingermann's
7. Limits: Hiut Denim
8. Balance: Ecosia
9. Pay & Power: Dr. Bronner
10. Transparency: Buffer
11. Scale impact: iFixit
12. Open systems: Tony's Chocolonely
    
13. Finance for the Future: Vyld
14. Finding your Edge

The Edge Toolkit: Exclusive pre-order bonus

10 reflection frameworks and small experiments for each strategy in the book.

It’s designed to help you apply the ideas in your company, team, or consultancy.

Inside the toolkit, you’ll find:

• 5+ reflection questions per strategy

• Practical “Try This” experiments

• Conversation starters to spark change at your work.

Think of it as a field guide to finding your company’s edge.

The Edge Toolkit will only be available with pre-orders

The Edge Playbook will release in 

About the authors 

We are Marcus Feldthus and Oscar Haumann, and we founded the consultancy Abel in 2015, which we, with a small team, ran until 2024. At Abel, we primarily supported startups and SMEs with green ambitions, helping them outperform conventional alternatives. In 2024, we decided to close Abel in pursuit of work with greater impact.

In 2023, we launched the international learning platform Post Growth Guide, where we continue to teach, develop tools, and give talks on working with strategic limitation. Our work covers everything from business models to ownership structures and financing approaches, and it also addresses the fundamental question of how to meaningfully define an appropriate size for a company.

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