A radical playbook with 10 strategies for leaders rethinking growth, scale, and success.
“This is a book for everyone tired of chasing meaningless growth”
The Edge Playbook
Edge is for business changemakers who enjoy case-based insights and are looking to be inspired by a range of concrete strategies for doing things differently in light of the climate and biodiversity crises.
In the playbook, you will find 10 case studies that showcase 10 different strategies to help your business leverage the power of strategic self-limitation.
After reading The Edge Playbook, you will understand how small companies can outperform large ones and where you can start to initiate change today in your own company.
Edge is a 40-page eBook with the following chapters:
- See the problem clearly
- New perspectives
- From theory to action
- Operate Small: 37signals
- Modularity: Buurtzorg
- Location: Zingermann's
- Limits: Hiut Denim
- Balance: Ecosia & Einhorn
- Pay & Power: Dr. Bronner
- Transparency: Buffer
- Scale impact: iFixit
- Open systems: Tony's Chocolonely
- Finance for the Future: Vyld
- Finding your Edge
About the authors
We are Marcus Feldthus and Oscar Haumann, and we founded the consultancy Abel in 2015, which we, with a small team, ran until 2024. At Abel, we primarily supported startups and SMEs with green ambitions, helping them outperform conventional alternatives. In 2024, we decided to close Abel in pursuit of work with greater impact.
In 2023, we launched the international learning platform Post Growth Guide, where we continue to teach, develop tools, and give talks on working with strategic limitation. Our work covers everything from business models to ownership structures and financing approaches, and it also addresses the fundamental question of how to meaningfully define an appropriate size for a company.
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