The Money Blog

16 misleading assumptions to escape organized into three categories.

There is at least one link for further reading per assumption.

If you recognize some of them from your work and perhaps struggle ...

These four excuses appear repeatedly in our conversations with business leaders, public debates, and media coverage of the green transition.

They shut down conversations in favor of business as usual...

We often hear 'growth' and 'scale' used the same way.

But they're not synonyms, far from it. So here we break it down. 

Growing impact is often about making the company bigger.
Scaling impact is abou...