A 12-step method for building a resilient and impactful business in the 21st century.

01 Set wage caps & prices

How we set a wage cap and decided what products should be free and which should generate revenue.

02 Create resilience

How we forecasted three scenarios for growing and reaching a steady-state phase, with and without external financing.

03 Adapt to physical constraints

How a digital business is still a physical business, and why we cannot make PGG 100% free.

04 Get market feedback faster

How we try to get market feedback faster, while organizing ourselves to grow slowly.

05 Set & stay within your limits

How we identified our most critical limits to growth, and the corrective mechanisms we put in place to help us stay within them.

06 Grow slowly

Why slowing down your growth can be a good thing, and how to use donations in a post growth business.

07 Create accountability

How to get the right information in the right place to cause the right behavior, create accountability and track your impact.

08 Make rules not pledges

What the problems are with the rules of business today, and how we define new rules for PGG to create incentives that align with planetary boundaries.

09 Create balance in flexibility

How we define governance in PGG; who can change the rules, and how they can be changed.

10 Create a theory of change

How to set a goal and formulate a theory of change, which qualifies that your company has the impact you say it has.

11 Change a paradigm

What are the assumptions of a post growth paradigm, and how we have an ambition to change a paradigm with PGG.

12 Don't be a know-it-all

What it means to transcend a paradigm, and why you shouldn't be a know-it-all.